Is now a bad time to start a brand?
Nope. She got her first major wholesale account a week after launching...
Yea, they say the economy is bad, and consumers aren’t buying as much as they did in 2022. But, brands with a solid plan are still killing it - here’s the proof.
Let me introduce you to Clarise.
She launched her brand, Imogene Olivia, a gender-euphoric lingerie line that celebrates the bodies of trans women, this month, just in time for Pride!
In her first week, she sold enough to break even. Meaning she made back all of her investment. After that, the rest of her inventory is pure profit.
Then, in week two, she received her first major wholesale order...
All while being part of my fashion startup community, a group so wonderfully diverse, it honestly deserves its own case study.
We’ve got:
LGBTQ+ lingerie brands like Clarise’s
Faith-based founders creating Jesus pajamas
Couture dresses for fashion girlies, clothes for tall kids, accessories for home cooks, and everything in between
The community has founders from 72 different countries, all with diverse backgrounds. Yet everyone shows up with respect, intention, and a shared goal: to build brands that matter to them and their communities.
Doors to the same Launch My Conscious Line program Clarise took are now open until July 8th, and you can sign up here (use code LAUNCH300 for $300 off before June 30th)…
So, is now a good time to start your brand?
Absolutely.
Because the ones who show up when things are hard, when budgets are tight and visibility is scarce - They’re the ones people remember when the economy rebounds.
They’re building sticky brands that last.
Not the ones that float in during a boom and disappear just as fast.
If you’ve been waiting for a sign… This is it.
Show up now. Your community (and your customers) are waiting.
BTW - until JUNE 30th you can get $300 off the program with code LAUNCH300
See you soon!
Melanie